Plain-English answers.
The questions we get asked most, answered properly - useful whether or not you ever use us.
How to Ask for a Google Review (Words and Timing)
The exact words, the next-morning and day-four timing, text vs email vs in person, one nudge then stop, and what to do when a customer replies with a complaint.
GuideGoogle's review rules for local businesses, in plain English
What Google actually allows when you ask for reviews, what it bans (gating, incentives, staff reviews, kiosks), what happens if you break the rules, and why asking everyone wins.
GuideReferral Texts That Don't Feel Like Begging
Six referral request texts for trades, why to wait three weeks, the forward-this mechanic that keeps you from texting strangers, and what to do when a referral texts in.
GuideHow Many Google Reviews Do You Need to Rank?
There is no magic number. You need more than the three businesses beside you, kept fresh. Here is how to find your number and a realistic pace to get there.
GuideWhy Your Happiest Customers Never Leave Reviews
Good customers mean to leave a review and don't. Here's why the moment passes, and the plain system that fixes it without relying on anyone remembering.
GuideThe Come-Back Text: Rebooking Without a Loyalty Program
How to get customers to rebook with one plain text: intervals by trade, the wording, the reply-YES mechanic, the lapse alarm, and the consent line for invoices.
GuideTexting Customers in Canada: CASL in Plain English
CASL for a one-truck business: when you can text a customer, the 24-month rule, what to include, how to handle STOP, and how not to be a pest.