Terms

The service

Ask Every Customer sends polite, automated follow-up messages to your customers on your behalf: a check-in, a thank-you card with a review request, one nudge with one email, a referral ask, a small number of seasonal messages, and a come-back reminder at the interval preset for your trade (you can change it any time) — one eighteen-month cycle per customer, after which messages to that customer stop unless they do business with you again. You also get a quarterly summary. Setup is self-serve and takes a few minutes.

Price

$2.00 per customer. Your first five customers are free. The same figure applies in US dollars for US businesses and in Canadian dollars for Canadian businesses. There is no base fee, no setup fee, no tier, no plan and no contract.

Card on file and billing

A payment card is required to start. Nothing is charged until your sixth customer. From then, customers are counted through the month and billed once, after the month ends, at $2.00 each; a month with no new customers produces no charge. Every invoice lists the customers billed, in plain English, so you can check it. We tell you when charging begins at signup and on the first invoice.

What counts as a customer

One person, counted once per twelve months per business. A customer is counted when the first message to them is accepted for sending; if that message fails to send within sixty minutes — a landline, a wrong number — the customer is not counted. The same person entered again within twelve months is not counted again, however many times they return. Seasonal messages, referral asks and come-back reminders are never counted separately.

Quiet accounts

If ninety days pass with no customers entered, we pause the account and release its texting number so you are not paying for an unused line. Nothing is charged while paused. Email or text us and the account is restarted, normally the same day, though a new number may be issued.

Sales Ads

A Sales Ad is an optional message you write, which we send to the customers on your list from your number. Sales Ads are off until you create one, cost 50 cents per customer sent, are shown to you with the total before you confirm, are limited to two per customer in any eighteen-month cycle, and are never sent to a customer in their first thirty days. You are responsible for the content of a Sales Ad being lawful and true; we may decline to send one that is not.

Cancelling

Cancel any time by email, or by texting STOP to your AskEveryCustomer number. You are billed for the customers already counted in the month you cancel and nothing after.

Your promise

The people you give us are your real customers, who did business with you and gave you their mobile number for that purpose, and who would reasonably expect to hear from you about the work. Where the law where you operate requires written consent for marketing messages, you will collect it — we provide the sentence to use — before any come-back reminder with an offer or any Sales Ad is sent.

Our promises

We honour STOP replies immediately, across every message type. We send no more than ten texts a year to any customer, and we stop on our own at eighteen months. We ask everyone the same way and never gate reviews. We never text a person who has not done business with you: referrals reach you when the referred person texts in. We don't sell your customers' information, and we delete it when you cancel.

Results

Review counts, rankings, referrals, repeat bookings and revenue are not guaranteed. We promise the asking; the answers are up to your customers.

Price changes

We may change the per-customer price with thirty days' notice by email. Customers counted before the change are billed at the old price.

The boring part

These terms are governed by the laws of Ontario, Canada. Questions: email us.